2015 Digital Buying Report


  • Purchase channel breakdown of the top ten advertising categories across all devices.
  • Top 3 advertisers per device type within each category including their preferred purchase channel.
  • Direct vs. Ad Network vs. Programmatic impression share charts by device type and category.

Our report covers how the top ten categories were purchasing impressions across desktop, mobile, and video. Discover the top brands by category with preferred purchase channel, top sites by device and top partners.