Case Study: How Pathmatics Digital Marketing Intelligence Helped an Ad Agency Bring in More Projects & Business From Partners and Clients

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Here's how Varick Media Management used Pathmatics' data to help drive the communications planning strategies and tactics that their sales team uses to win RFPs for new and existing clients.

The Goal

Discover as much as possible about their client and partner brands, the marketplace, and the consumer - in support of a truly data-driven media-planning process.

About Pathmatics

Pathmatics digital marketing intelligence platform brings together display, social, video, mobile, and native data that enables marketers to take action. Platform users gain visibility into the path that each impression took from publisher to viewer with access to estimated ad spend and impressions, a vast creative library, publishers for specific brands, and unique data on where and how digital ads are delivered. Pathmatics provides actionable insights on adjusting marketing plans, optimizing campaigns and protecting brands in the digital ecosystem for leading agencies and brands.

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