Blockbuster or Bust: Media Advertising in the Age of Covid-19

What happens when the decades-old movie industry is forced to move from in-theater to at-home releases? 

Join Kantar's Chief Research Officer Gregory Aston and Pathmatics CEO Gabe Gottlieb on Tuesday, June 30 at noon PT/ 3pm ET as they deep-dive into the media industry's changing cross-channel strategies in the wake of COVID-19.

What to expect: 

  • A broad look at the strategies employed by major movie studios in 2019, and how they compare to new tactics used for releases in 2020 
  • A review of how Hollywood has grappled with tent pole release's in this new stay-at-home market
  • Case studies on 2020 releases including major motion pictures Trolls and Black Widow
  • Changing media strategies for new streaming platform releases

Reserve your seat now!

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MEET YOUR PRESENTERS

Gregory Aston, Chief Research Officer - Kantarkantar


Gregory Aston is the Chief Research Officer for Kantar’s Media division within the US, where he is responsible for developing and advancing the foundational frameworks and methodologies for Kantar’s industry-leading digital advertising offer. Prior to joining Kantar, Aston was at Havas Media, where he led a multi-disciplinary team delivering strategic and tactical insight to a broad spectrum of agency and client teams across research, buying, planning, strategy, new business and digital analytics departments. He has also served in senior roles at Mediaedge and Foote, Cone & Belding.

 

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Gabe Gottlieb, CEO - Pathmatics

A self-proclaimed “data hound,” Gabe Gottlieb earned his stripes leading software teams at Microsoft. Gabe saw a pervasive problem with the lack of openness in the digital advertising world and decided to join forces with Tom Lorimor to level the playing field. Now, five patents later, the Co-Founder and CEO of Pathmatics is leading the movement for transparency in advertising. Gabe holds dual degrees – in Engineering and Finance – from the University of Pennsylvania and the Wharton School of Business.