What happens when the decades-old movie industry is forced to move from in-theater to at-home releases?
Join Kantar's Chief Research Officer Gregory Aston and Pathmatics CEO Gabe Gottlieb on Tuesday, June 30 at noon PT/ 3pm ET as they deep-dive into the media industry's changing cross-channel strategies in the wake of COVID-19.
What to expect:
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Gregory Aston is the Chief Research Officer for Kantar’s Media division within the US, where he is responsible for developing and advancing the foundational frameworks and methodologies for Kantar’s industry-leading digital advertising offer. Prior to joining Kantar, Aston was at Havas Media, where he led a multi-disciplinary team delivering strategic and tactical insight to a broad spectrum of agency and client teams across research, buying, planning, strategy, new business and digital analytics departments. He has also served in senior roles at Mediaedge and Foote, Cone & Belding.
A self-proclaimed “data hound,” Gabe Gottlieb earned his stripes leading software teams at Microsoft. Gabe saw a pervasive problem with the lack of openness in the digital advertising world and decided to join forces with Tom Lorimor to level the playing field. Now, five patents later, the Co-Founder and CEO of Pathmatics is leading the movement for transparency in advertising. Gabe holds dual degrees – in Engineering and Finance – from the University of Pennsylvania and the Wharton School of Business.