Consumer Packaged Goods. CPG. One of the few industries where diapers, mayonnaise, and deodorant all live under one brand umbrella.
Our CPG report brings our latest taxonomy enhancements directly to you, in the form of new, deeper insights about some of CPG's biggest players.
What you'll learn:
- Analysis of the top 10 advertisers, channels, and sites in the CPG vertical
- CPG's shift toward D2C business models
- Insights from Procter & Gamble and Unilever's creative, messaging, and channel strategies in 2020 + 2021
- Digital spending trends from the great toilet paper and cleaning supply shortages of 2020
- Corporate messaging strategies around key events including the 2020 Presidential election, the Facebook Boycotts, and Black Lives Matter
And more! Fill out the form to download your report now.