Just what is digital advertising intelligence and how do brand managers use it?


Brands use Digital Ad Intel to:

  • Inform brand strategy, promotions, and messaging
  • Improve ad strategy with competitive information
  • Optimize ad execution with site channel intelligence
  • Audit agencies and ad tech partners
  • Communicate with exports and reports

This e-book from Pathmatics reviews a number of use cases for digital ad intelligence in brand management. Should you be using digital ad intelligence? Find out!