Facebook Attribution: How to plan, measure, and optimize your media strategy
Did you miss our webinar with Measured? Here's what we covered:
The current Facebook advertising landscape, including major players and a look at spend and targeting trends
Common challenges associated with Facebook's measurement and analytics tools
Best practices for scaling social advertising to reach broader audiences
The benefits of implementing a test and learn strategy to measure and grow your Facebook media
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Meet Your Presenters
Nick Stoltz, COO - Measured
Nick is the COO of Measured, an industry leader in cross-channel media incrementality measurement for portfolio investment decisions. Prior to Measured, he was a Senior Vice President of Strategy at MarketShare a Neustar Solution. Before that he worked in advanced semiconductor research. Nick has spent the last 10 years working with brands across industries to build analytics programs that turn data, measurement and insights into decision making that drives incremental revenue and profit. He has worked with brands and budgets of all sizes across paid earned and owned media channels deploying media mix models, multi-touch attribution and experimental design. Nick earned an MBA from UCLA, a Ph.D. in materials engineering from University of California at Santa Barbara and bachelor’s in physics from Washington and Jefferson University.
William Merchan, CMO - Pathmatics
William Merchan is a data science, marketing analytics, advertising technology and startup veteran having built products and grown teams at DataScience.com, MarketShare and Yahoo!. Most recently, under William’s leadership, DataScience.com successfully launched and scaled an enterprise data science platform resulting in the sale to Oracle in May of 2018. At MarketShare he served as SVP of Strategic Alliances and GM of Dynamic Pricing, where he oversaw global business development and partner relationships, and successfully led the company to a $450 million acquisition by Neustar. William holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.