The State of OTT Advertising in the U.S.

An Analysis of OTT Ad Spending Trends and Top Advertisers


As traditional linear TV consumption continues to decline, OTT streaming providers such as Hulu, Pluto TV, Tubi, Peacock, and Paramount+ have seen significant growth, making them a go-to for advertisers and brands as they cut the cord.

Between October 2021 and January 2022, U.S. OTT ad spend reached $4 billion and accounted for 13% of the $32 billion total digital ad spending.

Our report will dive into:

  • Top advertisers/brands and trends across Financial Services, Food & Beverages, and Food & Drink Services
  • Streaming service demographic analysis (Hulu, Pluto TV, Tubi, Peacock, and Paramount+)
  • Target advertiser’s OTT ad spend and video duration strategies vs. its competitors
  • And much more
And much more. Get the report now.

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