It's been a period of growth for CPG brands navigating the changes brought by Covid-19, a continued influx of D2C competitors, and the increasing need to bring an analog industry into the digital sphere.
Our latest report features a closer look into our new deeper taxonomy to analyze the top trends across this broad vertical.
What you'll learn:
- A YoY comparison of top CPG advertisers, beginning in 2019
- Seasonal spend trends for candy and confections
- Category trends fueled by Covid-19, including household cleaning supplies, disinfectants, and hand sanitizer
- Instagram's top CPG advertisers, with a spotlight on candy, soft-drinks, and alcohol