Programmatic: Quantity and Quality?

Programmatic_Quantity_and_Quality.pngDownload the slides presented by Pathmatics CEO, Gabe Gottlieb, at MediaPost's OMMA LA Conference on July 19th, 2016.

Highlights:

  • What percentage of all above the fold impressions are bought direct, programmatically and through ad networks?
  • On average, how far down the page is a placement for direct, programmatic and ad network buys?
  • How do direct and programmatic CPM rates compare for the top 3 IAB standard ad sizes?

Programmatic is no longer a buzzword that can be ignored. The quantity of programmatic impressions being served up across channels is growing rapidly, but the question still remains: Does the quality match the quantity? See how programmatic is on the rise, not just in dollars, but also up the page and how this has played out over time.