The financial services sector has the largest budget in the paid advertising space, spending more than $300 million on ads in Q2 2016 alone. Who is spending what, and where are they spending it?
Pathmatics’ report, Top Financial Services Digital Advertisers in Q2 2016, explores digital advertising by the leading financial services advertisers in the quarter.
- Who leads by impressions and spend?
- What sites are they advertising on?
- How are they buying?
- Which creatives are they running?
This report spans April 30 through June 30, 2016, and includes U.S. desktop, mobile and tablet, video and content advertising.
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