The financial services sector has the largest budget in the paid advertising space, spending hundreds of millions of dollars on ads in Q4 2016 alone. Who is spending what, and where are they spending it?
Pathmatics’ report, Top Financial Services Digital Advertisers in Q4 2016, explores digital advertising by the leading financial services advertisers in the quarter.
- Who leads by impressions and spend?
- What sites are they advertising on?
- How are they buying?
- Which creatives are they running?
This report spans October 1 through December 31, and includes U.S. desktop, mobile and tablet, video and content advertising.
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