Shaken, Not Stirred: Food and Bev. Advertising in 2020

Are people eating and drinking more while stuck at home? Are delivery services benefiting from a shuttered restaurant industry? 

Join Kantar's Chief Research Officer Gregory Aston and Pathmatics CRO William Merchan  on Tuesday, October 27th at 10am PT/ 1pm ET as they deep-dive into the food and beverage industry's changing cross-channel strategies in the wake of COVID-19.

What to expect: 

  • An introductory discussion with Pathmatics CEO Gabe Gottlieb and Steve Davis, Global Product Director for Advertising Intelligence at Kantar
  • A broad look at the traditional and digital media strategies employed by major food and beverage advertisers throughout 2020, including:
    • Beer and seltzer's shifting messaging
    • How snacks and candy stayed top of mind for stuck at home snackers
    • The emerging dominance of food and grocery delivery services

Reserve your seat now!

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MEET YOUR PRESENTERS

Gregory Aston, Chief Research Officer - Kantarkantar


Gregory Aston is the Chief Research Officer for Kantar’s Media division within the US, where he is responsible for developing and advancing the foundational frameworks and methodologies for Kantar’s industry-leading digital advertising offer. Prior to joining Kantar, Aston was at Havas Media, where he led a multi-disciplinary team delivering strategic and tactical insight to a broad spectrum of agency and client teams across research, buying, planning, strategy, new business and digital analytics departments. He has also served in senior roles at Mediaedge and Foote, Cone & Belding.

 

William-pinksquareWilliam Merchan, CRO - Pathmatics 

William leads sales and marketing for Pathmatics.  He is a data science, marketing analytics, advertising technology and startup veteran having built products and grown teams at DataScience.com, MarketShare and Yahoo!. Most recently, under William’s leadership, DataScience.com successfully launched and scaled an enterprise data science platform resulting in the sale to Oracle in May of 2018. At MarketShare he served as SVP of Strategic Alliances and GM of Dynamic Pricing, where he oversaw global business development and partner relationships, and successfully led the company to a $450 million acquisition by Neustar. William holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.

INCLUDES A SPECIAL DISCUSSION WITH:

Gabe Gottlieb, CEO - Pathmaticsgabe pink square

A self-proclaimed “data hound,” Gabe Gottlieb earned his stripes leading software teams at Microsoft. Gabe saw a pervasive problem with the lack of openness in the digital advertising world and decided to join forces with Tom Lorimor to level the playing field. Now, five patents later, the Co-Founder and CEO of Pathmatics is leading the movement for transparency in advertising. Gabe holds dual degrees – in Engineering and Finance – from the University of Pennsylvania and the Wharton School of Business.

 

Steve Kantar Steve Davis, Global Product Director for Advertising Intelligence - Kantar

Steve Davis is the Global Product Director for Advertising Intelligence where he oversees product strategy and implementation for the multimedia competitive advertising services that Kantar offers in 29 countries.

He has over 25 years of senior management experience in the media research industry working at Kantar, Nielsen and VNU in executive, sales leadership and product development roles most recently serving as President of two North American operating businesses for Kantar Media Healthcare Research and SRDS.