The State of OTT Advertising in the U.S.

As traditional linear TV consumption continues to decline, OTT streaming providers such as Hulu, Pluto TV, Tubi, Peacock, and Paramount+ have seen significant growth, making them a go-to for advertisers and brands as they cut the cord.

Between October 2021 and January 2022, U.S. OTT ad spend reached $4 billion and accounted for 13% of the $32 billion total digital ad spending.

Our report will dive into:

• Top advertisers/brands and trends across Financial Services, Food & Beverages, and Food & Drink Services
• Streaming service demographic analysis (Hulu, Pluto TV, Tubi, Peacock, and Paramount+)
• Target advertiser’s OTT ad spend and video duration strategies vs. its competitors
• And much more
  

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