Last week Pathmatics CMO William Merchan and Kait Boulos, VP of Strategy at Varick discussed advertising trends and how digital efficiency fuels new business growth for agencies.
Download this webinar to learn more about:
- The state of the advertising industry. Are we in a time of modernize or die?
- What clients are expecting in today’s digital ecosystem and the pressure on agencies to adapt and excel across channels.
- The opaque landscape and difficulty in providing ROI for digital campaigns.
- How Varick supports their digital-first and programmatic efforts, driving new business and client success.