Webinar: Using Geo-Data and Location Targeting to Reach the Right Audience 

Join us on Tuesday, March 19th  10am PT/ 1pm ET for this exclusive webinar in partnership with OnSpot Data.

In this 30-minute session, we'll cover:

  • How top brands are using geo data to drive deeper analytics and inform strategic media initiatives
  • An in-depth look under the hood at the geo-targeted advertising strategies of major players in the auto industry 
  • The state of mobile location data, and what clients expect when it comes to location targeting
  • The benefits of implementing a geo-based mobile ad strategy

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Meet Your Presenters 


William Merchan, Chief Marketing Officer - Pathmatics

William-pinksquareWilliam Merchan is a data science, marketing analytics, advertising technology and startup veteran having built products and grown teams at DataScience.com, MarketShare and Yahoo!. Most recently, under William’s leadership, DataScience.com successfully launched and scaled an enterprise data science platform resulting in the sale to Oracle in May of 2018. At MarketShare he served as SVP of Strategic Alliances and GM of Dynamic Pricing, where he oversaw global business development and partner relationships, and successfully led the company to a $450 million acquisition by Neustar. William holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.



W. Webb Dryfoos, Chief Data Officer - OnSpot Data


Webb is a data, marketing and product executive with experience driving product scale and fundamental ROI in both telecom and ad-tech verticals. Since joining, Webb has helped the OnSpot team launch new ad-tech products while also entering research-oriented fin-tech and real estate vertical markets.  Webb has a B.S. degree in Finance from George Washington and an MBA from Georgetown.  

“Without corroborating data, it’s just an opinion."






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